NOYZ launches new eau du parfum Detour
Indie fragrance brand NOYZ has introduced Detour, a floral gourmand eau de parfum characterized by top notes of Spanish mandarin and apple blossom, heart notes of jasmine, gardenia, and tiare blossom, and base notes of skin musk, Indian papyrus, and vanilla, according to the company’s product listing.
Developed by perfumer Jerome Epinette, Detour fits into NOYZ’s genderless fragrance portfolio. The product is formulated without parabens, phthalates, synthetic dyes, or animal byproducts, and is certified vegan and cruelty-free. Additionally, Detour’s packaging features a recyclable glass bottle with a threaded neck to align with the brand’s sustainability commitment.
NOYZ Detour is available on the company’s website, and is available in 15mL for $35.00 or 50mL for $85.00.
BYOMA releases Ultralight Face Fluid SPF50
Gen Z favorite brand BYOMA has expanded its sun care line with the launch of its Ultralight Face Fluid SPF50, a broad-spectrum sunscreen designed to hydrate and protect the skin barrier. The formulations include the brand’s Cera-Sun technology, which combines ceramides with UV filters to support the skin’s barrier function and reduce redness caused by sun exposure.
Key active ingredients include Avobenzone, Homosalate, Octisalate, and Octocrylene, with added hyaluronic acid and astaxanthin for hydration and antioxidant benefits. BYOMA’s Ultralight Face Fluid is dermatologist-tested, non-comedogenic, vegan, and free from alcohol and fragrance for a lightweight application without a greasy feel or white cast.
BYOMA Ultralight Face Fluid SPF50 is available on the company’s website and at Target retailers for $18.99.
Prose launches brand’s first-ever Custom Scalp Serum
Personalized hair care brand Prose has expanded its brand offerings to include Custom Scalp Serum, a made-to-order product designed to support scalp health and hair density. The serum is formulated using an AI-driven assessment of over 85 personal and environmental factors to tailor each bottle to individual consumer needs.
Ingredients may include hyaluronic acid, beta-glucan, and tetrapeptide-30, which address specific concerns such as dryness, oiliness, or sensitivity. According to Prose, the serum is 99% natural, vegan, and free from fragrance, alcohol, and essential oils in accordance with the brand’s commitment to clean hair care products.
Prose’s Custom Scalp Serum is available for purchase on the company’s website for $56.00 as a one-time purchase or at a discounted subscription rate.
blinc unveils “world’s first” Curling Tubing Primer
Indie cosmetics brand blinc has launched Curling Tubing Primer, a dual-purpose primer designed to enhance eyelash curl retention and support lash health. Utilizing the brand’s proprietary Tubing Technology, the primer is designed to form lightweight polymer tubes around each lash to lock in curl and prolong the effects of treatments like lifts and tints.
The formula includes castor seed oil and shea butter to nourish and strengthen lashes over time. blinc Curling Tubing Primer is vegan, gluten-free, and packaged sustainably.
blinc Curling Tubing Primer retails on the company’s website as well as Target stores for $24.00.
Good Molecules introduces Sakura Hyaluronic Acid Boosting Essence
Affordable skin care brand Good Molecules has released its latest launch, the Sakura Hyaluronic Acid Boosting Essence. A hydrating formula targeting dehydrated skin and loss of firmness, the product combines three molecular weights of hyaluronic acid to deliver moisture at multiple skin depths, along with a natural sugar complex and zinc PCA to enhance moisture retention.
Fermented sakura flower and sake lees extracts provide antioxidant support, aiming to improve skin texture and resilience. The essence is vegan, fragrance-free, and suitable for all skin types with a pH of 5.5.
Good Molecules Sakura Hyaluronic Acid Boosting Essence retails on the company’s website as well as at Ulta Beauty for $14.00.
Verb Products adds Frizz Defense Smoothing Spray to product portfolio
Salon-grade hair care brand Verb Products has introduced the Frizz Defense Smoothing Spray, a multi-functional hair styling product designed to enhance shine, reduce frizz, and protect against heat and humidity. The spray features the brand’s proprietary heat-activated Frizz Defense Technology that forms a protective barrier to shield hair from humidity for up to 72 hours.
Key ingredients include red and brown seaweed extracts, rich in vitamin B5, amino acids, and minerals, as well as Verb’s Strengthening Complex aimed at improving hair manageability. Additionally, the formula offers heat protection up to 450°, catering to various styling needs.
Verb Products Frizz Defense Smoothing Spray retails on the company’s website as well as Ulta Beauty for $22.00.
OneSkin launches OS-01 HAIR Peptide Scalp Serum
OneSkin has released OS-01 HAIR, a peptide-based scalp serum designed to address hair thinning by targeting cellular senescence, according to the company’s website. The formulation features the brand’s proprietary OS-01 peptide, which has demonstrated efficacy in reducing senescent, or aging, cells within hair follicles: a process associated with age-related and stress-induced hair loss.
Developed as a daily-use topical, the serum is free from parabens, sulfates, and synthetic fragrances. According to OneSkin, clinical evaluations have indicated that OS-01 HAIR may support scalp health and promote hair density by reactivating the natural growth cycle.
OneSkin OS-01 HAIR Peptide Scalp Serum is available on the company’s website, and a one-month supply retails for $69.00.