Brand founder Q&A: Australian skin care brand to enter US market

Brand founder Q A Australian skin care brand to enter US market

Vanilla Mozi, an Australian brand renowned for its innovative approach to outdoor protection, is set to debut in the US market this summer. Founded by Lea-Anne Crawford in 2006, Vanilla Mozi stands out in the crowded personal care industry by offering a unique blend of clean beauty and effective insect-repellent solutions.

Inspired by her background in Applied Science and a passion for creating safe, chemical-free products for her family, Crawford has developed a line that combines natural ingredients with scientific principles to protect against mosquitoes and other pests. CosmeticsDesign interviewed Crawford and brand Co-Owner Krista Fergusson for their insights into Vanilla Mozi’s product development process, the brand’s sustainability efforts, and their plans for successful entry into the US market space. 

CDU: What inspired Lea-Anne Crawford to create Vanilla Mozi, and what sets it apart from conventional outdoor protection products?

Krista Fergusson (KF)​: Lea-Anne Crawford has a degree in Applied Science in Human Movement, and combining this with her love of cooking and passion for the outdoors meant the creation of Vanilla Mozi was a very natural process. The first seed was planted when she started making bespoke beauty formulations and soaps.

She was inspired to develop clean beauty products for her family of six that didn’t expose them to the conventional chemicals many household products contained. She made many valuable products for the family. Still, when they relocated to a southern coastal area in Australia where the mosquitoes were particularly ferocious, her unique skillset was truly realized.

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