Kiehl’s Since 1851 has announced its integration into the Amazon Premium Beauty Store, marking a significant milestone in the brand’s strategic growth and market accessibility. This collaboration with Amazon underscores the company’s dedication to meeting consumer demands and ensuring widespread access to and distribution of its product line.
Kiehl’s Since 1851 Amazon Premium Beauty storefront
About the partnership, John Reed, General Manager at Kiehl’s Since 1851 shared in a recent press announcement that “launching in the Amazon Premium Beauty store marks a new chapter in the Kiehl’s journey of over 170 years of skincare and innovation…this collaboration allows us to continue our legacy while providing high-performance skincare solutions at even greater scale.”
He further added that “our storefront will feature over a hundred products, including our classic Ultra Facial Franchise and newness such as Truly Targeted Acne-Clearing Pimple Patch and Better Screen UV Serum SPF 50+. With Amazon, we are excited to offer our community another seamless shopping experience to further our mission in providing best-in-class service to Amazon’s diverse consumer base.”
In the same press release, Ali Kole, Head of Amazon Premium Beauty echoed Reed’s enthusiasm for the partnership, explaining that “working with Kiehl’s to build a best-in-class beauty brand store that showcases the brand’s strong innovative spirit supports our vision to offer Amazon customers unmatched beauty selection with engaging and inspiring shopping experiences.”
Through the Amazon Premium Beauty Store, customers can now purchase an “extensive range” Kiehl’s products, including new launches like the Better Screen UV Serum SPF 50, Truly Targeted Acne Clearing Solution, and Clearly Corrective Triple Acid Peel, as well as several of the brand’s best-selling hero products such as the brand’s Ultra Facial Cream, Midnight Recovery Concentrate, and Calendula Herbal Extract Toner.
Brand expansion strategy & benefits
Amazon is one of the largest online marketplaces globally, with millions of users actively searching for beauty and skin care products. Kiehl’s Since 1851’s placement into the Amazon Premium Beauty Store has therefore provided the brand with greater exposure to a wider audience, enhancing the company’s brand visibility and recognition. Further, the Amazon platform attracts diverse demographics, allowing skin care brands to reach a broad spectrum of consumers. This inclusivity has thus enabled Kiehl’s Since 1851 to expand its customer base and penetrate new markets, both domestically and internationally.
Amazon also prioritizes customer convenience, offering seamless shopping experiences and expedited shipping options. By listing products on the Amazon Premium Beauty Store, Kiehl’s Since 1851 has enhanced its accessibility for customers, allowing them to purchase products conveniently from the comfort of their homes. The retailer’s reputation for reliability and customer satisfaction also instills trust among shoppers, and by associating with the Amazon Premium Beauty Store, Kiehl’s Since 1851 can leverage the platform’s credibility to strengthen its reputation to further consumer confidence and brand loyalty.
Finally, the Amazon Premium Beauty Store showcases curated selections of high-quality beauty products and offers a competitive advantage to featured brands. Therefore, by positioning itself alongside other prestigious names in the beauty industry, Kiehl’s Since 1851 has reinforced its brand prestige and perceived value among consumers with the newly announced storefront.
