Manchester United recruiting chief business officer to work under Omar Berrada


Manchester United want to recruit a chief business officer to report into their incoming chief executive Omar Berrada.

United are scouring the market for someone to come in and lead business operations, which would see them oversee the club’s revenue-generating departments.

This means their remit would include all commercial-related activity, such as sponsorships and e-commerce.

The Athletic revealed in January that United were appointing Berrada, who was then serving as City Football Group’s — the multi-club model that includes Manchester City — chief operations officer, to become their new chief executive, replacing Richard Arnold, who left in December.

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Although Berrada won’t officially start until the summer, he will ultimately be responsible for overseeing the football and commercial activities.

In line with The Athletic’s previous reporting that Berrada has already started to meet a series of the club’s senior figures, it is reasonable to expect him to have an input on who becomes United’s chief business officer.

Berrada will be responsible for delivering success, both on the pitch and off it, and to achieve that there is an acceptance that United need to appoint best-in-class leaders.

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The new hire will report into Berrada (Mike Egerton/PA Images via Getty Images)

And since Sir Jim Ratcliffe’s $1.3billion deal to acquire a 27.7 per cent stake in the club became official in February, United have been working towards putting a leadership team in place.

Although Ratcliffe has put an emphasis on prioritising the football department, United need a strong commercial operation to support investment in the team and infrastructure.

The chief business officer is set to sit alongside Dan Ashworth, who the club are due to appoint as their sporting director once they agree a compensation package with Newcastle United.

Earlier this week, the Premier League side formally approached Southampton for director of football Jason Wilcox.

United want the former Manchester City academy director to become a key figure in their new sporting hierarchy have offered to pay the Championship club the equivalent of a full year of Wilcox’s salary to compensate for his exit.

Southampton are holding out for a bigger compensation package and are content with Wilcox spending 12 months on gardening leave if an agreement with United cannot be found.

Manchester United declined to comment.

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(Alex Livesey/Getty Images)





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