The NFL Players Association released its list of the top 50 players in individual product and merchandise sales on Thursday, with Kansas City Chiefs quarterback Patrick Mahomes claiming the top spot.
The list accounts for “all officially licensed, NFL player-branded merchandise sold from online and traditional retail outlets as reported by over 85 NFLPA licensees” from March 1, 2024 through Aug. 31. “Licensed product categories included trading cards, men’s, women’s and youth game jerseys, T-shirts and hoodies, backpacks, wall decals, pennants, collectible figurines, matted and framed photos, bobbleheads, plush, drinkware, pet products, and many more,” according to the NFLPA.
Only two defensive players — the Detroit Lions’ Aidan Hutchinson and the Dallas Cowboys’ Micah Parsons — made the top 10:
- Patrick Mahomes, Kansas City Chiefs
- C.J. Stroud, Houston Texans
- Jalen Hurts, Philadelphia Eagles
- Caleb Williams, Chicago Bears
- Joe Burrow, Cincinnati Bengals
- Aidan Hutchinson, Detroit Lions
- Amon-Ra St. Brown, Detroit Lions
- Christian McCaffrey, San Francisco 49ers
- Micah Parsons, Dallas Cowboys
- Travis Kelce, Kansas City Chiefs
(Full top 50 here.)
The only kicker on the list is the Chiefs’ Harrison Butker at No. 24, just ahead of Cowboys quarterback Dak Prescott and Bengals wide receiver Ja’Marr Chase.
In addition to the overall list, the NFLPA also shared more granular information across several different categories.
The top five players in jersey sales:
- Patrick Mahomes, Kansas City Chiefs
- C.J. Stroud, Houston Texans
- Jalen Hurts, Philadelphia Eagles
- Caleb Williams, Chicago Bears
- Aidan Hutchinson, Detroit Lions
The top five in Funko Pop collectibles sales:
- Patrick Mahomes, Kansas City Chiefs
- George Kittle, San Francisco 49ers
- Josh Allen, Buffalo Bills
- Tua Tagovailoa, Miami Dolphins
- Joe Burrow, Cincinnati Bengals
Lids’ top four in player hat sales:
- Justin Jefferson, Minnesota Vikings
- Aidan Hutchinson, Detroit Lions
- Tua Tagovailoa, Miami Dolphins
- Lamar Jackson, Baltimore Raves
Mahomes led the Chiefs to a third Super Bowl title in February, where he was named the game’s MVP for the third time.
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(Photo: Bob Donnan-Imagn Images)