- With SmartPricing™, Ron Marhofer Nissan gives customers instant access to real-time market-based pricing on every new and used vehicle—no haggling, no hidden fees, no pressure.
Ron Marhofer Nissan has officially implemented SmartPricing™, a transparency-first pricing system that displays competitive, real-time market values for every vehicle on the lot—new and pre-owned—both online and in-store.
SmartPricing™ leverages regional data from trusted sources like Kelley Blue Book®, CarGurus®, and AutoTrader to dynamically update pricing and ensure customers receive fair value without the need for negotiation. Every vehicle features a detailed price breakdown, including trade-in incentives, rebates, taxes, and estimated payments.
Key components include:
- VIN-specific pricing comparison visible on each listing
- Market-positioning graphs to show how pricing stacks up regionally
- No hidden fees or forced add-ons—what you see is what you pay
- Mobile-ready price confirmation that mirrors online and in-store offers
“We’ve replaced negotiation with information,” said a sales director at Ron Marhofer Nissan. “SmartPricing™ levels the playing field.”
This system empowers customers emotionally and practically—removing the anxiety many feel around high-pressure sales tactics or fear of overpaying. It also supports first-time buyers, women, and those shopping on a budget by eliminating haggling and emphasizing trust.
One local buyer said:
“I didn’t feel like I had to fight for a good deal. I saw the numbers. I understood them. That gave me peace of mind.”
SmartPricing™ is available now across Ron Marhofer Nissan’s entire inventory, and all price quotes include a 72-hour hold with a pre-qualification option—no hard credit pull required.
About Ron Marhofer Nissan
Ron Marhofer Nissan offers a no-pressure, fully transparent vehicle buying experience through its SmartPricing™ system. Serving the greater Akron-Cleveland region, the dealership provides fairness, clarity, and consistency on every vehicle, every day.
Learn more at https://www.ronmarhofernissan.com
Contact Information
Organization: Ron Marhofer Nissan
Address: 247 Howe Ave Cuyahoga Falls, OH 44221
Phone: (234) 245-6026