The NutraIngredients-USA Awards have returned for their 8th year to honor remarkable achievements across ingredients, finished products, companies, individuals, and initiatives in the nutrition and dietary supplement sector.
This year, the awards feature 16 diverse categories, offering innovators, leaders, and game-changers the opportunity to gain recognition and elevate their brands.
New category spotlight: Beauty-from-Within
The 2025 awards have introduced an exciting addition: the Beauty-from-Within Product of the Year category, highlighting the growing importance of the relationship between beauty and wellness.
This new category joins the existing Ingredient of the Year: Beauty-from-Within award, providing cosmetics and personal care product companies an additional opportunity to showcase their industry innovations.
- Ingredient of the Year: Beauty-from-Within: This category celebrates ingredients that maintain and enhance skin, nail, and hair care across age groups. To qualify, the ingredient must be in a commercially available finished product in the US.
- Product of the Year: Beauty-from-Within: This exciting new category recognizes branded or private-label supplements, functional foods, and beverages that nourish skin, hair, and nails. Entries must be commercially available in the US and include four product samples for judging.
Entries for both categories must demonstrate exceptional innovation, effectiveness, and market impact. Detailed requirements for these categories are available on the official awards website.
Why enter the NutraIngredients-USA Awards?
Winning or being named a finalist offers unparalleled recognition and validation and can open doors to new business opportunities. Past winners and finalists frequently showcase their achievements through marketing materials, trade shows, and social media, enhancing visibility and industry reputation.
For example, a previous Ingredient of the Year: Beauty-from-Within winner credits the award with validating years of research and development.
“Winning this award is a recognition of our hard work and innovation,” they shared. “It’s a powerful endorsement that drives interest, trust, and growth.”
Similarly, a previous Ingredient of the Year: Beauty-from-Within category finalist noted the awards’ impact on their visibility and credibility.
“Being selected as a finalist means a lot to us, a small company with a big vision,” they said, and “this recognition underscores our dedication and innovation.”
Key dates and entry information
- Early Bird Deadline: Save $50 per entry by submitting before January 31, 2025.
- Final Submission Deadline: Entries close on Friday, March 14, 2025, at 11:55 PM CT.
- Awards Presentation: Winners will be announced on Monday, July 14, 2025, at an exclusive event in Chicago.
How to enter
To participate, visit the NutraIngredients-USA Awards website for submission details and category requirements.
Don’t miss this opportunity to celebrate your achievements, gain industry recognition, and solidify your position as a leader in the dietary supplements market.
