Hepner expects that the DOJ plan may be measured enough that the court may only “be interested in a nip-tuck, not a wholesale revision of what plaintiffs have put forward.”
Kamyl Bazbaz, SVP of public affairs for Google’s more privacy-focused rival DuckDuckGo, released a statement agreeing with Hepner.
“The government has put forward a proposal that would free the search market from Google’s illegal grip and unleash a new era of innovation, investment, and competition,” Bazbaz said. “There’s nothing radical about this proposal: It’s firmly based on the court’s extensive finding of fact and proposes solutions in line with previous antitrust actions.”
Bazbaz accused Google of “cynically” invoking privacy among chief concerns with a forced Chrome sale. That “is rich coming from the Internet’s biggest tracker,” Bazbaz said.
Will Apple finally compete with Google in search?
The remedies the DOJ has proposed could potentially be game-changing, Bazbaz told Ars, not just for existing rivals but also new rivals and startups the court found were previously unable to enter the market while it was under Google’s control.
If the DOJ gets its way, Google could be stuck complying with these proposed remedies for 10 years. But if the company can prove after five years that competition has substantially increased and it controls less than 50 percent of the market, the remedies could be terminated early, the DOJ’s proposed final judgment order said.
That’s likely cold comfort for Google as it prepares to fight the DOJ’s plan to break up its search empire and potentially face major new competitors. The biggest risk to Google’s dominance in AI search could even be its former partner, whom the court found was being paid handsomely to help prop up Google’s search monopoly: Apple.
On X (formerly Twitter), Hepner said that cutting off Google’s $20 billion payments to Apple for default placements in Safari alone could “have a huge effect and may finally kick Apple to enter the market itself.”
